THE DREAM
A dream begins the moment imagination lays new colors on reality. For Yindelo, this moment took place in a fabric market in Shanghai. It was the beginning of an adventure into a world made of silk, patterns, and perfectly balanced color combinations.
THE JOURNEY
Yindelo is on a journey inspired by tales of the Silk Road. This journey is driven by the desire to merge materials, colors, and graphics patterns inspired by China’s rich tradition with the Italian passion for quality, craftsmanship and effortless elegance.
A WORLD OF COLOR
Yindelo takes inspiration from the past and the present, the West and the East. Its design aims to blend these elements, creating a world where colors and patterns project a new light on classic Italian designs.
Yindelo was founded by Tomaso Incisa della Rocchetta. Having lived for over 10 years in China, he fell in love with the aesthetics of Chinese traditional silks and garments and began to imagine ways to infuse those elements into Italian elegance and lifestyle.
In the very same way in which the products have been imagined and developed, the brand name is the phonetic transliteration of Tomaso’s Chinese name, while the logo is a revision of the founder family’s crest, now incorporating a dragon and an eagle, representing East and West.
While Yindelo is a new brand, its focus is the pursuit of timeless elegance, quality and comfort. Yindelo’s products are meant to be a moment of escape, a touch of creativity, because “we are at our best when our mind is able to wander freely”.